Goals for 2024

Each year I complete goals for my art business. Here are my goals for 2024 focused on the fine art side of my art business. I have two parts of my art business: a side on art education and a side on my artist/fine art side. Read more to learn about my goals for 2024!  What are your goals for 2024?

Goals for 2024

Last year I was over ambitious when it came to my goals. I was pregnant and had my son in April 2023. I was more tired than I expected and wasn’t able to achieve a lot of the goals I wanted. We also bought our first home and moved in while I was nine months pregnant. So, 2023 was a very busy year to say the least! 

This year, my goals for 2024 I want to be more realistic in what I want to achieve now that I know how much work a baby and new house bring. 

Here are my goals for 2024! 

• 2000 people on my email list 

• Run ads to market business 

• Take my business full time by making more money than I did as a teacher 

• Offer cyanotype commissions

• Have 2-5 exhibitions 

• Receive 1-2 artist grants 

• Growing my fine art Instagram to 1000 followers

• Participate in 1-2 art markets 

• Get my artwork or prints in a local shop

• Take more photos from the series Patched and Tree Houses 

Sometimes it helps to dream a little. If I set goals too easy I might get bored and not put the effort in to make them happen. It can be hard to have the balance of goals being too hard or too simple. This year I want to work on focusing on implementing and getting things done. Even just a couple small things add up and make the difference over time. 

Click on one of the icons below to follow me on social media and let me know if you found this post helpful! All the best in 2024! 

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Review of 2023

2023 was a busy year for us. Here is my review of 2023. Learn about my busy year and review of 2023 below! In this review of 2023 I will go over the goals I made for 2023 related to art goals, personal, business and family goals.

Review of 2023- My Thoughts

We had our baby in April 2023 and bought our first home around the same time. I moved into our home while my baby was seven weeks old. We now live a few hours away from family and I am understanding that things take a lot longer with a baby. My goals for 2023 were ambitious and I would say over ambitious. I know I may not have hit them all or some but it has helped me get clear of what I want. 

My Goals for 2023 with a Review of 2023 

Business Goals for 2023

I want to have 500 email subscribers on my email list.

I didn’t quite hit this goal but I will be working even harder on building my email list in 2024. 

I want to try running ads on social media to help me grow my list.

I didn’t get around to doing this but will in 2024. 

I want to create 150 products on my TPT store - Jackie Partridge Art. 

I created over 100 products in my TPT store and was happy with this given how busy 2023 was! 

Art Goals for 2023

I want to have 2-5 new art grants this year to fund my artwork. 

I didn’t have time to apply for grants this year. 

I want to have 5-10 art exhibitions this year. 

I had two exhibitions this year and was happy with that. 

I want to set up a new studio in my new house.

I got it set up. I still want to continue to organize it and do little things like make it look pretty. 

I want to make cyanotypes and paper this year. 

I didn’t have time to make cyanotypes this year since my son was born in the spring. 

Social Media Goals for 2023

I want to have over 1000 followers on Instagram on both of my accounts - @jackiepartridge_ and @jackiepartridgeart

I gained over 1000 followers on @jackiepartridgeart and I am still working on growing @jackiepartridge_ .

I want to have over 500 subscribers on YouTube - Jackie Partridge Art 

With my son being born and moving I didn’t put out new videos from July 2023-November 2023. I will be working a bit harder on YouTube in 2024. 

Revenue Goals for 2023

I want to have consistent 3-4 figure months of sales on TPT.

I have had more consistent 3 figure months on TPT this year. 

I want to do 2 art markets and I want to get my artwork into a local shop. 

I did not have time to do either of these. 

Personal Goals for 2023

I want to make healthy food choices. 

I want to go for a walk daily. 

I have done these and feel really good postpartum. 

Family Goals for 2023

I want to go on a hike monthly and enjoy time in nature with my family a couple of times a month. I want to visit with family or friends once a month. I want to plan a family vacation or a couple of small getaways. I want to have a date night once a month when the baby is old enough. 

It has been hard to go hiking or on vacations. We have been seeing family and friends regularly so that has been nice. 

Overall Review of 2023 

As you can see my review of 2023 is not impressive. Did I hit some goals for sure. Did I hit a lot? No. I am still proud of all the life accomplishments we have achieved like buying our first home, moving and having a baby. These are milestones that take a lot of time, energy and patience. I am happy for the mom and wife I am. I am looking forward to hitting my 2024 goals this year. 

Even if you don’t hit your goals - you are not a failure. Sometimes life has better things in store for you! 

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Outdoor Art Installation

From Sep 30, 2023 to Nov 15, 2023 I participated in the Terrain Biennale which is an outdoor art installation. I showed my piece “Trail” which is a 20 foot long arm-knitted lace installation that extended from my porch drooping onto the ground. To learn more about this outdoor art installation- keep reading!

Outdoor Art Installation

Here is the website to learn more about the Terrain Biennale: https://terrainexhibitions.org/

Here is what Terrain Biennale says about the exhibition/outdoor art installations: Terrain Biennial is a grassroots public art festival that brings artists and neighbors together to put public art on the front lawns (and porches, windows, and rooftops, too!) of neighborhoods across the world.

Artists and curators collaborated with hosts to produce public art installations (think sculptures, paintings, projections, flags, yarn art, you name it!) outside their homes (and other unexpected spots!).

You can check out my installation here: https://terrainexhibitions.org/tb23-huntsville-on

How to Participate in the Outdoor Art Installation of Terrain Biennale:

Make sure you apply. I suggest following them on Instagram to stay connected and know when you should apply. Then you need to find a host to agree to have your art installed. Then you install your art and take a photo of it so it can be added on the Terrain Biennale website. When choosing a piece to apply with you want to think about a piece that will be able to withstand weather conditions for a month and a half. 

I chose to submit the piece “Trail” because I knew that it could withstand rain and even snow. Yes, sometimes it snows in Canada early! I also like the way that it drapes like a long lace curtain. I am thinking about making this piece longer. Should I? Let me know in the comments! 

To read more about my piece “Trail” click here! 

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Art Scams to Watch out for

Here are some common art scams to watch out for. Being an artist there are a lot of art scams to watch out for. Some are really realistic but usually if it seems too good to be true it probably is. Below is a list of common art scams to look out for! 

Common Art Scams to Watch Out For: 

Make sure you always trust your gut! If something doesn’t feel right, look right (like lots of spelling and grammar mistakes) then be careful. Be careful giving personal information and credit card or banking information always! 

Artists should be vigilant when it comes to potential scams in the art world. While there are many legitimate opportunities for artists to sell their work and gain recognition, there are also scams and fraudulent schemes to be aware of. Here are some common art scams that artists should watch out for:

• Fake Art Buyers: Be cautious of individuals claiming to be interested in purchasing your artwork but require you to send them money upfront for shipping, insurance, or other fees. Legitimate buyers typically cover these costs themselves. Also if they want to purchase your art outside of your website it is a red flag. 

• Art Competition Scams: Some art competitions may require an entry fee and if there are prizes or a juried competition it is normal for fees to apply, but be wary of those with high fees and no reputable judges or organizations behind them. Research the competition thoroughly before participating.

• Fake Galleries: Scammers may create fake art galleries or online platforms that promise to showcase your work but require upfront fees for representation. Legitimate galleries typically earn a commission from sales, not fees from artists. This can also happen with social media accounts that have high followers which are often fake followers like bots where you need to pay to post to “gain exposure” from a wrong audience. 

• Unauthorized Print Sales: Ensure that any company or individual selling prints or reproductions of your work has your explicit permission. Unauthorized printing and selling of your art can lead to copyright infringement issues.

• Phishing Scams: Be cautious of unsolicited emails or messages requesting personal information or payment for supposed art opportunities. Verify the legitimacy of the sender before responding or sharing any information. This also happens in the private messages of your social media. 

• Overpayment Scams: Scammers may send a counterfeit check or money order for an artwork, claiming it includes extra funds for shipping or other expenses. They then ask you to refund the excess money before the initial payment clears, leaving you with a worthless check. This is why it is best for people to pay for your art securely like through your website or PayPal versus an e-transfer. 

• Art Authentication Scams: Beware of individuals or companies offering art authentication services for a fee. Seek out established and respected experts for authentication instead.

• Art Investment Schemes: Avoid art investment opportunities that promise guaranteed returns or excessive profits. These may turn out to be Ponzi schemes or scams.

• Copyright and Licensing Scams: Watch out for companies that claim to want to license your artwork for various products but require a substantial upfront fee. Legitimate licensing agreements usually involve negotiation and contracts.

• Fake Giveaway accounts- if you run a giveaway on social media it is very common for a fake account to be created that impersonates your account and messages your followers telling them they have won and to click a link that could give them a virus or take their credit card information for “shipping.”

• An NFT (Non-Fungible Token) scam targeting artists typically involves fraudulent schemes or deceptive practices related to the creation, sale, or representation of NFTs based on an artist's work. Here are some common NFT scams artists should be aware of:

• Unauthorized Minting: Scammers may create NFTs of an artist's work without their permission. They essentially steal the digital art and tokenize it, profiting from sales without the artist's knowledge or consent.

• Impersonation: Some fraudsters might impersonate artists on NFT marketplaces, claiming to sell NFTs of their work. Unsuspecting buyers may pay for what they believe is authentic art but receive nothing in

• Lastly people through social media often will try to convince you as an artist to purchase an NFT to protect your work. You don’t need that there are already copyright laws in place.  Digital Art: NFTs are primarily associated with digital art, as they provide a way to prove ownership and authenticity in the digital realm. If you create digital art, NFTs can be a valuable tool for protecting your work and potentially monetizing it.

To protect yourself from art scams, it's essential to conduct thorough research, ask for references, and consult with trusted peers or industry professionals when in doubt. Trust your instincts and be cautious when dealing with unfamiliar parties or offers that seem too good to be true.

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